1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google – the digital enterprise).
Managing the Digital Enterprise - Michael Rappa - Navigating the Web.
a) What are the four (4) main points Michael Rappa makes about search?
1) Data Storage: He discussed how data storage and collection have made it easier for business's not only to store data but also collect it. Data collection on a computer is a much faster and economical way to collect data as apposed to pen and paper. He also discussed how storing data on a computer is much more cost efficient and effective way.
"The speed and declining cost of data collection, storage and transmission provide amble opportunities for managers to make decisions based on empirical data and analysis."(Rappa, 2005)2) Promotional/Advertising Purposes: The Internet allows businesses to promote their business online, businesses are now using the Internet to reach future customers, promote their products and brand and to communicate with current and future clients.
Dealing with search based advertising,
3) Search Engines: He discusses the importance of search engines and explains how its a combination of key words, text and images that are compiled to deliver the results you are looking for.
"The popularity of sites like Google and Yahoo has given them a unique status because they serve users as a point of entry to the web. Knowing how they work is key to understanding how to search and how to be found on the web."(Rappa, 2005)4) Search Based Advertising: he discussed how rapidly this is expanding.
"How do i tie in the process of someone looking for something, with the opportunity of companies wanting to advertise something"
Rappa, Podcast
Rappa,M.(2005). Managing the Digital Enterprise. Retrieved on March 8, 2013 from the Digital Enterprise website: http://digitalenterprise.org/navigation/nav.html
b) Watch or read the Marissa Mayer interview. Marissa says ‘search is in its infancy’. Do you agree or disagree with this statement? What is your personal experience with search? There are no right or wrong answers here, I just want your opinion.
I agree that search is still in its infancy, with technology changing all the time this means search will be changing with it, advancements will be made to suit the current technology. My personal experience with search is a positive experience, having the ability to locate what you want quickly makes life so much easier.
2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World Wide Web.
a) So what are the 6 webs?
- The Near Web -- that is emerging around the smaller screen, the laptop
- The Here Web -- the smart phone, the mobile screen
- The Far Web -- TV and lean back technologies
- The Weird Web -- the smart, intelligent interface that knows what your body does and can read you
- The B2B Web -- what happens on Wall Street, taking over how business interacts
- The D2D Web --smart censors that manage environment and how they relate
b) Could there be more?
Joy expresses deep concerns over the development of modern technologies.
c) What does it mean for business?
This means business can now reach a wider audience with the greater exposure its gained.
